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The dust raised by Mark Zuckerberg’s visit may have settled in the news but not so for those of us who have been frontline advocates of faster and deeper broadband penetration in Nigeria and Africa. It is very easy for us to just treat Mark’s visit as a mere celebrity billionaire visit to a 3rd world country and fail to see the lessons in it. Below are some keynotes you must take away from his visit:
One of the most consistent patterns in business is the failure of leading companies to stay at the top of their industries when technologies or market change. Why is it that established companies invest aggressively-and-successfully-in the technologies necessary to retain their current customers but then fail to make the technological investments that customers of the future will demand? The fundamental reason is that leading companies succumb to one of the most popular, and valuable, management dogmas; they stay close to their customer. Customers wield extraordinary power in directing a company’s investments. But what happens when a new technology emerges that customers reject because it doesn’t address their needs as effectively as a company’s current approach?
Good News, There Would Be More Data Opportunities in 2017! How does it affect you?
Data consumption will be grossly higher in 2017, though accompanied by the increase in prices. This is due to the fact that we depend more on the internet for news, entertainment, downloads, etc. Nigeria has the largest internet population in Africa, and 7the globally (over 92 million internet users), with the 50% of the internet population consists of mobile subscribers (177 million mobile subscribers), and 35% of the 19 million phones sold in 2014 were smartphones.
There are over 1. 5 million answers to just 1 question, though it depends on how you see the question that can determine the answers to it and out of those 1.5 million answers, each is right for different people. You might be wondering why I’m beating about the bush and not going straight to the point, that’s because I have a question and an answer for it THE UNREACHED MARKETS.